Business Case
Hyperpop's push toward mainstream success is undeniable. Its demographic is highly engaged with experimental music and seeks innovative sounds. Digital-native creators exhibit a strong willingness to invest: the creator economy generated nearly $6 billion in revenue in 2022, with expectations to reach $10 billion by 2030. This growth underscores the substantial financial commitment of creators to their craft.
Creative Brief
Create a universe of creators bound by a commitment to making the complex simple, expression. Develop a vibrant visual and sonic identity and adaptable design system that embodies Hyperpop’s strong connection to internet culture and individualism. The system should be versatile enough to function across various platforms and expressions; able to fostering a sense of community and inclusivity through compelling visual storytelling. The target audience includes Gen Z and Millennial music producers who prioritize innovation, self-expression, and digital culture, actively engaging on social media.
The Content
Moment is a reflection of life's fleeting, yet eternal, nuances. Each sound is a distinct moment in time, a snapshot of emotion and atmosphere. With every sample, Moment invites you to weave stories from fragments of sound that exist from the POV of their creator—whether it's the soft rustle of ambient textures, the pulse of a driving beat, or the haunting reverberation of a distant melody. The label embodies the idea that every moment, no matter how transient, holds the potential to become timeless.
Moment’s samples have become legendary and used in productions across music and film alike. The samples have underground appeal, with people showing up to Moment creator’s shows holding signs praising the creators for the samples. They’re used by Travis Scott, The Chainsmokers, brakence, Stray Kids, Sami Virgi among others.
