A cult creative universe— where emerging artists come to be seen, heard, and launched.

Moment started as a small experiment and became one of the most searched, most beloved, and most culturally influential series on Splice — a fast-moving editorial world that champions underground producers before they break. Every issue introduces a new artist, new sound identity, and new visual micro-aesthetic. Moment isn’t content — it’s IP.

My Role
VP, Content + Executive Creative Director

Oversaw Moment’s concept, aesthetic language, roster, editorial voice, and launch strategy, driving a fully integrated creative ecosystem across all mediums.

Top 5 searched term on Splice for 2+ years

3,500+ assets produced

14-day sprint cycle from cultural trend → finished product

Millions of first-time visitors driven by viral social moments

Used by Travis Scott, Kenny Beats, Denzel Curry, Danny Brown, and more

Cult-like audience behavior — fans show up to events holding signs for creators

A scene-defining footprint.

Moment’s drops regularly spark fan reactions, creator shoutouts, Discord threads, and viral micro-moments across TikTok and Instagram. The brand has underground credibility. Producers treat Moment like a badge of honor, a signal that they’re shaping the future.

Used by some of music’s most adventurous artists.

Travis Scott, babyMINT, Denzel Curry, Kenny Beats, Danny Brown and more.

The Opportunity

A new wave of experimental producers was emerging online — creating from their bedrooms, Discord servers, and sub reddits. But the industry wasn’t meeting them where they lived, despite their willingness to invest: the creator economy generated nearly $6 billion in revenue in 2022, with expectations to reach $10 billion by 2030.

The
Vision

Build a serialized IP — part magazine, part A&R pipeline, part culture engine — designed specifically for niche electronic, hyperpop, online-rap, and internet-native creators. A world that evolves weekly. A brand that producers aspire to join.