A cult creative universe where emerging artists come to be seen, heard and launched.
Moment started as an experiment and became one of the most searched, beloved, and culturally influential series on Splice, a fast-moving editorial world that champions underground producers before they break.
My Role
VP, Content
Remit: Concept, aesthetic language, roster, and GTM, driving a fully integrated creative ecosystem across mediums.
Top 5 searched term on Splice for 3+ years
3,500+ assets produced
14-day sprint cycle from cultural trend → finished product
Millions of first-time visitors driven by viral social moments
Used by mainstream (Travis Scott) and niche (Danny Brown) artists
Cult-like audience behavior
A scene-defining footprint.
Moment’s drops regularly spark fan reactions, creator shoutouts, Discord threads, and viral moments across socials, giving the brand underground credibility.
Used by some of music’s most adventurous artists.
Travis Scott, babyMINT, Denzel Curry, Kenny Beats, Danny Brown and more.
The Opportunity
A new wave of experimental producers was emerging online — creating from their bedrooms, Discord servers, and sub reddits. But the industry wasn’t meeting them where they lived, despite their willingness to invest: the creator economy generated nearly $6 billion in revenue in 2022, with expectations to reach $10 billion by 2030.
The
Vision
Build a serialized IP — part magazine, part A&R pipeline, part culture engine — designed specifically for niche electronic, hyperpop, online-rap, and internet-native creators. A world that evolves weekly. A brand that producers aspire to join.
The
System
Moment operates on a rapid, iterative pipeline designed to respond to trend signals in real time. It goes:
Signal → Insight → Creative → Production → Release → Signal (repeat)
Each issue introduces a featured artist with a distinct sonic and visual identity.
